DIGITAL MARKETING

DIGITAL MARKETING COURSE BY VISSICOMP :

(1)SEO (SEARCH ENGINE OPTIMIZATION) Syllabus: 20hrs
 Basics for SEO Techniques
 SEO Research & Analysis
 Keyword Analysis
 Website Design SEO Guidelines
 Html structure Guidelines
 On-page Optimization
 Off-page Optimization
 SEO Tools
 SEO Reporting

(2)PPC MANAGEMENT ON GOOGLE ADWORDS –SEM:10hrs
 Introduction on PPC
 KEYWORD RESEARCH
 Research and bid management on Google Adwords.
 Setting up PPC campaign on Google Adwords.
 Creating Ads on GOOGLE ADWORDS
 ADS PERFORMANCE REPORTING

(3)SOCIAL MEDIA :20hrs
 Introduction SOCIAL MEDIA & TYPES OF SOCIAL MEDIA
 Creating Facebook page
 Fb benefits for BUSINESS
 FACEBOOK GROUPS
 FB PROFILE CUSTOMIZATION
 PROMOTING FB PAGE
 Creating twitter page
 Tweets twitter guidelines
 CREATING GOOGLE PLUS PAGE
 GOOLE PLUS(G+) TOOLS & TECHNIQUES
 GOOGLE PLUS(G+) FOR BUSINESS
 LinkedIn Advertising
 How to do link building in LINKEDIN

(4)BLOGGING (BLOGGER,WORDPRESS) :20hrs
 CREATING BLOG ON BLOGGER
 MAKING POST ON BLOGGER
 SETTING SEARCH PREFRENCES ON BLOGGER
 Post ,sharing ,comments on BLOGGER
 Creating blog on wordpress
 Introduction to WordPress
 WordPress for blog and website
 Adding WordPress blog to a site
 WordPress installation and settings
 WordPress dashboard
 Admin panel view
 General settings
 Permalink Structure
 Creating posts
 Creating categories for posts
 Assigning tags for posts
 Creating pages
 Links management

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